In the various briefs of industry 4.0, everyone agrees, data is at the very core of the industry 4.0 revolution. A strong IT system, robust and efficient networks and clouds are also mandatory, let’s not forget Augmented or Virtual Reality, IoT, remote steering, machine learning, artificial intelligence, big data analysis, 3D printings, robots, smart sensors… and you have it all! 

High technology is key, and it all starts with the reliability of data collection.
High tech being the key to open the door to industry 4.0 is not new and usually highly considered by companies when it comes to transforming into going digital.

However, we were wrong before, this doesn’t mean having it all, now the question is what are we missing? What usually companies tend to forget, is something even more important than technology: Humanity.

Human is at the heart of industry 4.0
Human it’s the pilot of the connected factory
Human is driving digital transformation

In Industry 4.0, collaborative intelligence is the main factor for a successful transformation. That means full and active involvement of all human resources in the revolution and not a shift dictated by the decision-makers.

All different human resources have value to bring for a perfect transformation: R&D and Operations, Information Systems, HR managers, Finance, Marketing, operators. All of these teams should be involved in design thinking workshops. Who knows better how to train people than HR? Who knows better how to drive systems than operators? Who knows better costs than purchasing? Who knows better trends than marketing? It is about teamwork, involve everyone, then everyone will be driven and onboard, and the business will run smoothly.

This is the best way to bring value and meaning into industry 4.0.

One final important question every business owner should ask themselves: Do we have the right people on our side to transform our business?

Trusting your internal teams is indeed very important to succeed into industry 4.0, and having reliable industrial partners is the success accelerator alongside with Co-improving, the basic idea of Co-Improving is very simple: Trust. To get better together and help your clients achieve their business goals faster, trust is mandatory, since you will need to exchange knowledge and sometimes even confidential information.

Developing simple work processes and smart solutions in partnership with your clients. To achieve this goal you need to bundle your clients’ experiences together with yours. If well-founded knowledge, practical experience, and strong resources come together, better solutions will be the result.

It is, therefore, crucial to be surrounded by partners you can trust, partners who have a great experience with a wide spectrum of industries, and a wide spectrum of ideas.

The best thing? With (at)d.s you will get a partner that has these qualities altogether, not only we can advise on improvement levers, but we also can supply you with the tools to do so start the transformation. What are you waiting? Get in touch with us!

Almost a year ago, most of us were put in lockdown and never knew how life could change. But now, we started seeing the light at the end of the tunnel, even knowing that life wouldn’t get back to the way we were used to. Many businesses failed due to the lack of adaptability or just by sticking to the old playing rules of sales and marketing, but now everything is changing when it comes to business.

Who said that change was for the worse? It isn’t when you consider the unprecedented, we’re living on. Social media, online stores and even ways to communicate are even more important than ever before, so here we will show you how to grow your sales with key strategies to succeed in the new normality.

Sales depend heavily on how you market and communicate with consumers and here are some tips to drive sales while focusing on what’s important, your brand.

Back to the drawing board.

It all begins on the drawing board. Strategy is key to any business as it gives you actions to follow which will get you in the right direction. With a global pandemic at our hands, it’s important to know how your current products are fulfilling customer needs at the present time. You can start with some simple questions such as:

  • What need do my products address?
  • What are my competitors doing?
  • What are my brand values?
  • Who is my buyer persona?
  • What problems can my buyer persona have at the time of acquiring our products?
  • Which of my products could be prioritized?

This is not a hard and prolonged process; It starts by questioning yourself what you are offering to the current market and what should you focus your efforts on.

Go digital.

With a big number of people simply staying home, there’s only so much you can do when you have a physical business and being able to engage with your clients it’s a key factor for success in your sales strategy. Being able to put your products out there, with new types of services such as delivery or even just by engaging more with your audience makes all the extensive work made in your communications translate onto your sales.

Some good ideas to start your online presence can be:

  • Create your social media strategy.
  • Create a website in which you offer the products.
  • Broaden your distribution options if you depend on a physical store.

As we mentioned, going digital not only means having an online store but making space for yourself among different brands online to show your values ​​and solutions.

Think like a trendsetter.

Most of the time pushing on the sales of your brand can hurt the business rather than increase it. Especially when there’s little demand to be found in such uncertain times. Therefore, being unique is sometimes even better than following the crowd.

For this, it’s crucial to go back to the first step. When you know yourself and your products, you can become an advisor rather than a seller, shifting your customers into loyal brand ambassadors.

A good example of this can be how many people decided to start with businesses through Instagram or Facebook, teaching people about cooking, fitness, or investing. When you become the reference for how people look for information on a certain industry or products, you run with the benefits of engaging with a dedicated audience.

Being found.

This one is pretty straightforward. If your customers can’t find you, they’ll forget you. If you already had a digital presence before the pandemic, then you already know how much SEO can play a factor in your sales and during a pandemic it had to shift aligning with your company.

Knowing that when your brand or products of your brand can be easily found with a Google search can boost your online sales significantly so the best actions you can take are:

  • Have an updated Google My Business account.
  • Create as much valuable and keyword rich content through your online platforms.
  • Analyze how people are currently finding you and optimize the channels which are more appropriate for you.

Now, this SEO work is crucial and it’s also dense when it comes to being as effective as possible. So the more you can target the customers of your niche, the better and easier the flow will get.

Data, data, data …

Data has always been a key when it comes to decision making and now is the time to start taking a reflective approach to your business. With life changing daily, it’s more important than ever to analyze all the data you have and adapt your business to the channels and type of content that people are driven to the most.

This can only be done with constant A / B testing to your campaigns and knowing when to double down on certain communications. This can be tracked with your inside sales, paid traffic and organic traffic analytics.

This all means that once you have some accurate data you should take time to reflect on what are the biggest challenges to reach your audience and what they focus on at the present time.

Now, we’re not saying that these key points will last forever, but for the time being, focused on taking the time to reflect on each decision and strategy should be the main goal of your business.

Now you want to make these changes, but you don’t know where to start? We have the perfect solutions for you at atds, we will help you with a marketing strategy that best suits your business, not only this but also we will support you on the content creation for the different platforms where your communication is published.

 

Contact us and go digital!

Technology is causing a real revolution in the marketing world and now is the time to take advantage of it. Digitization is getting higher and higher and every business should get ahead of it and know the new trends of technology in marketing and how can both be related to having a strong relationship.

It is known that today’s company executives face the tough challenge of connecting with the best marketing actions their firms need to promote products and services and, above all, reach their natural audience. And it is a technological challenge because many of these executives are not digital natives, do not have digital knowledge, and are unaware of much of the potential that online marketing puts at their service, so much so that they find themselves lost on what to do and how to even begin.
According to BCG, only 3% of marketers create everything on their own, with no use of external sources, the reason for this might be because having partners improves ROI. They found that 80% of companies reported increased ROI over the past three years, specifically from improvement in technology, targeting and segmentation, and measurement capabilities. But 95% still feel pressure to improve further.

Faced with these overwhelming data, companies are forced to reform their business model and digitize their marketing to change their usual methods and adapt to new consumer behaviors. For this, technology and marketing come together through the development and use of a multitude of tools (CRM, mobile applications, …) to obtain relevant information that provides the marketing department with a large amount of data for its exploitation.

So, which are the top 7 advantages that will make the best out of a marketing and technology relationship?

    1. Improve communication and get to know your customers better.

      Brands must establish communication channels with their current users and work to promote identities and values ​​to generate attraction. Everything to create a community around the brand that works as a two-way communication link. A clear example of this new perspective on the brand-customer relationship is the work of community managers who create a brand voice with authority in social networks, an authority that is always willing to join the interaction by establishing dialogue bridges. You can invite loyal customers to provide feedback and even new ideas for your product, this is the best way for businesses to understand what customers are looking for and it will also improve the user’s experience.

    2. Prosumers and smart consumers.

      The importance of the Internet in deciding on products and services can be seen in the role of new types of consumers. The prosumer generates and consumes content and is a good ally to spread the information that brands want to advertise. Smart consumers only buy after evaluating the opinions (feedback) of third parties about what they want to buy or after analyzing each of the characteristics and alternatives of what they are studying to buy. For brands, knowing what they think, how they decide what to buy and when to buy these new consumers are vital. Brands must listen to what their potential customers are saying and do everything they can to bring positive communications to them. Having this feedback can serve as a base for future business ideas.

    3. Personalize the offer, advertising, and commercial promotions.

      With the contribution of new technological data, segmentation can be carried out by behavior and not by the user’s profile, this will lead you to have promotions that are no longer the same for everyone but that they adapt to the type of customers, and advertising and the offer are adapted based on segmentation by behavior.

    4. Measuring the direct result has never been so easy.

      Most users who operate as smart consumers use search engines like Google to locate what they want. Appearing as the main result or first response to this information and content searches is one of the basic goals of the actions that SEO strategies seek. Search engine optimization, search engine optimization.
      SEO is one of the most economical digital marketing actions in relation to the benefits it generates in favor of the online visibility of brands, products, services, and corporate identities.

    5. Real-time communication.

      The new digital marketing provides fast, direct interactions and feedback with the public in real-time that has an inestimable value to improve the reach of the campaigns but that, at the same time, supposes a great responsibility precisely with that connected user who observes and judges all brand interactions. This real-time communication can lead to personalized marketing and immediate response to resolve potential issues before negative feedback reaches the general public.

    6. Cost efficiency.

      One of the main goals of technology includes making things cheaper and more affordable for people. Therefore, people see cost efficiency these days due to technology. There are many digital tools out there that will make you produce fewer costs on marketing since you won’t have the need to reach external sources. Now, the way to make your consumers see cost efficiency in your products is by having innovative technology that would be beneficial for them.

    7.  Increase sales by innovating with technology.

      Technology has truly resulted in digitization and modernization in many fields. Either it is the field of medicine or farming or electronics, technology has resulted in a global revolution. There are so many fields that cannot survive without the backbone of technology. It has increased the efficiency of production processes and the quality of products in almost every industry out there. Adding technology to your products will not only make your business increase sales but most probably also increase sales of your consumers, this is how we can talk about a win-win situation.

In conclusion, technology changes marketing and provides new consumer data to be used in much more personalized, direct, and effective actions and strategies, challenging its use to establish new ways of communicating with the customer and opportunities that were not possible until now.