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How is Google Analytics used for marketing tracking and how can you benefit from that

John Wanamaker, the father of advertising once said “50% of marketing works, if only I knew which 50%” and that might have been the case in those times but with the different tools we have nowadays marketers can track almost everything, especially when it comes to online marketing.

One of the best tools out there for marketing tracking is Google Analytics, this is a free Google tool that lets you track almost everything on your website. With this tool, you will know the number of visitors, duration of visits, clicks, how they move around your website, how they got there, and many other things.

With all of this information, you will be able to create the necessary strategies to improve your company’s positioning, and as they say: “if you can’t measure it, you can’t improve it.”

You must know where you are standing to design your digital marketing plan and what exactly you need for it. So, how can analytics help you know this and why is it beneficial for your company?

It helps you understand what kind of first impression you make

Google Analytics lets you see how many people visited your website but finally bounced (left), which means they didn’t find what they were looking for. This tool will show you which pages are experiencing a high bounce rate and which are exceeding expectations.

This allows you to change some elements such as mobile optimization, design, content, and its usefulness to make more conversions and attract more recurring or returning customers.

For example, your content may not be interesting enough and you need to consult online writing guides or an expert to make it perfect, at atds we can help you with that, our marketing team creates the perfect strategies and content for your company’s needs.

Find out where your users come from

Geographical location is really important for doing business and that is exactly part of the information that Google Analytics provides you. Knowing where your users are coming from, helps you create a personalized marketing campaign for that specific location.

Identify your positioning in search engines

You may already know the basics of SEO and how to use keywords to get a better position in search engine rankings and leads.

However, you can always get a higher position: from page two to page one, for example. Use other SEO elements if you have noticed that a certain keyword has generated a lot of traffic to your website try to use it as much as you can to get your page to a high-ranking position.

Use segmentation

Segmenting your market is much easier when you have a powerful ally like GA. By using your Advanced Segments, you can easily learn a lot about your users and determine how and which ones to target properly.

Get more value and personalization for your campaigns by using your traffic data to create specific campaigns for each of your segments.

Learn about keywords

To attract and retain traffic, you need to be visible in Google search engines, and you generally need to rank high to get the attention you want and need. Relevant keywords and search terms that are embedded in your URLs will help you get this attention.

This is where GA comes into play. It can show you which keywords attract the most users. It provides you with a direct breakdown of the queries that lead users to your website and the exact pages. Use specific keywords to get the best results.

Study your competition

GA allows you to get an idea of ​​your competitor’s traffic. You can use this to your advantage, to see and compare how many visitors you are gaining compared to how many visitors you have.

You can then proceed to see what they do differently from you and tailor your site to be more like theirs in terms of useful content, layout, etc.

Know which social media platform works best for you

Google Analytics shows you where your users like to engage more, it tells you from which social media platform your users came into your website. By knowing this you can then focus on those platforms and advertise your products or services, this will help you save all that time and money you spent on other platforms that maybe are not for your business.

With atds it’s easier for you to direct your efforts towards the platforms you need, we help you create the perfect strategy and content for every social media platform.

Establish what to offer next

After seeing all this information in GA and understanding what drives your visitors, you can use that information to offer new and interesting things. Products, services, content – all-new and designed specifically for your users based on the data you have collected.

Try each new element, track what gives you success, and keep focusing on that.

 

Google Analytics is a very useful tool for any company. If you know how to use it correctly, it can give you a lot of useful information on how to improve your website offers and catch up with your competition. This will of course position your brand much higher, of course always keep in mind that marketing content creation and strategies are crucial for this process.

You are ready to use Google Analytics but don’t know where to start or how to improve your marketing? Get in touch with us and let’s start positioning your company!

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How to increase the value of data with the help of data science

Data Science is a discipline that has been around for a long time. Many have heard of the term but find it hard to define, since it combines various fields such as statistics, scientific methods, artificial intelligence and data analysis. The data is first prepared, then cleaned, aggregated and processed. Subsequently, an extended data analysis is performed. The results can then be reviewed and patterns can be identified from which insights can be drawn. Data Science is also closely related to data mining, machine learning and big data.

Data Science is also a branch of engineering and mathematics and is therefore important for TEWS. At TEWS, Data Science is applied to perfect the instruments and their processes.

TEWS instruments can be used to determine the moisture and density content of products in the food/feed, paper, pharmaceutical, chemistry and tobacco industry. The data produced by TEWS instruments must be analyzed and interpreted using statistical methods and can then be displayed graphically.

A single moisture value may not say much at first glance, but it hides a great deal of information: With the help of Data Science, it is possible to make statements about this value and draw conclusions for future action. For example, if a moisture value has changed significantly over the last few months, or if it has fluctuated greatly, it is possible to deduce what problems might exist in the costumer’s production process.

Three steps are essential for Data Science and form the foundation for further action:

  1. Domain Expertise & Business Understanding

First of all, we need to understand the customer’s production process and its challenges. Because often customers approach us with the question of whether we can measure the moisture content or density of their product at a certain production step and in the end it turns out, based on our decades of experience in a wide range of industries, that the measurement at another point makes more sense. So before we can focus on determining how the moisture or density value can be used we have to understand the customer’s process and define the measurement problem, first.

  1. Engineering

During the engineering phase, we focus together with the customer on the correct installation, setup and adjustment of the suitable measuring system. Once the measurement system is calibrated and running properly, it can generate, process and store data.

  1. Data Interpretation

In the third step, the data from the moisture and density measurement instrument is analyzed and interpreted using statistical methods. For example, mean values, noise and fluctuations can be determined. The identification of correlations and trends as well as of recurring patterns are important for drawing further conclusions: How has the moisture value developed over time, , what conclusions can be drawn from this and are there measures that must and can be taken against it?

The domain expertise, i.e., the knowledge that exists about the customer problem, is enhanced with the help of engineering methods. This results in approaches that are then interpreted and evaluated.  TEWS uses data science methods to practice co-improving: TEWS is a solution provider with the goal of finding scientifically sound, precise, reliable and robust solutions to the customer problem.

So Data Science can help us….

  • Understand customer problems
  • Quantify previously qualitative problems
  • Develop appropriate customer-specific solutions
  • Improve customer processes
  • Connect our MW systems

To find our more about data science and how it can used to perfect your processes, please contact Hendrik Richter, TEWS data science expert, hendrik.richter@tewsworks.com

 

Ready to use data science? Get in touch with us!

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Know why cloud services are so important today: Store and protect your data the right way.

Why are cloud services important today? Acquiring a cloud for your company will not only allow you to simplify a lot of processes and management but it will also add security to all information and data you are handling.

Nowadays the use of a cloud is almost standard for the business world, and this is because of the many advantages this system can offer, that’s why today it has an important position in the companies especially after the pandemic. Thanks to the applications and services that are available in the cloud, companies have been able to implement remote work systems to adapt to the new normal.

However, to be able to benefit from this data storage system, it’s important to know its relevance and why you should store and protect your data. We will mention here 7 reasons why acquiring a cloud is so important:

 

Usability and accessibility

Storing your files in the cloud is as easy as just dragging the file into the system, a cloud is a very friendly user system that can be accessed from any part of the world with just a few clicks and of course, an internet connection. There is no need for users to have any technical knowledge to know how to use it.

Recover lost data  

There are many reasons why data, information, or files can be lost. Might be because you accidentally delete it, or you changed devices and it got lost in the way, many reasons…

This is why it is suggested that all companies have a backup of all data in case of any emergency. The storage of this data in the cloud is the perfect solution for this, this will let you recover and access the files any time that is needed.

Security

It is always important to have your data secured, even more so if you are handling confidential information. The best thing about using the cloud for this is because you can choose exactly who will have the access to the stored data, sometimes the cloud servers even provide you security copies that are done automatically to guarantee that your files are safe.

Cost-effective

Businesses and organizations can cut operating costs significantly just by the use of cloud storage. When data is stored in the cloud affordability is 100% guaranteed. In addition, users can guarantee additional cost savings given there is no need for an internal power supply or separate resources to store data.

Easy sharing

Data stored in the cloud can be easily and securely shared with customers, colleagues, and partners. In this way, you can simply share access to a specific cloud environment or the entire account with any other user.

Sustainability

Going sustainable is the best trend you can follow now, it will not only add value to your company but you will be also helping the environment, and as we already know paper waste contributes to creating a carbon footprint. How to avoid this? By getting a cloud, you will be cutting down on paper waste and physical products and hardware since everything can be stored in the digital cloud.

Digital transformation 

We won’t ever be tired of repeating that digital transformation is the way to go now for businesses! And the pandemic has probably already shown you how necessary this is, this will add even more value to your company in the highly competitive business market. And what does digital transformation mean? Changing most (if not all) of your traditional media into the usage of digital platforms, here is where the cloud comes to play, this will help runs everything digital more smoothly.

 

At atds, we are specialists in cloud services in addition to all those other services and tools that allow you to optimize your company’s communication and increase productivity. If you are located in Europe and wondering about the data protection law, no need to worry at all, we will guide you with all the necessary information regarding DVSGO and data throughput.

 

Ready to digitally grow and take the leap to the cloud? Get in touch with us!

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