Seeing the apartment with completely new furnishing without having bought and assembled the furniture? Chasing monsters in mobile phone games? This is all now possible thanks to AR, which is not just about fun and games. These gimmicks for the private sector are already a widespread standard for companies. This trend, which is becoming more and more popular, is called augmented reality.

With the help of AR, it is possible to see the real environment right before your own eyes – but there’s a digital augmentation overlaid on it. Depending on the program, interaction with the digital elements is possible. And you can easily connect with someone sitting on the other side of the world. Start a virtual video conference e.g., via MS Teams. What you usually see on your monitor is now displayed as a hologram in your field of view. The integrated headphones and microphone allow you to communicate as if you are sitting in front of your computer. One significant advantage is that whoever wears the glasses has both hands free to handle things or work on a machine.

Please have a look at a concise introductory video for a first impression:

This allows e.g., to do maintenance or commission instruments without being at the customer site.

The responsible expert can be located in Germany, communicating with a customer’s technician in the US. They can, for example, use intelligent lenses to display precisely what they need to adjust on the device directly in their field of vision.

Augmented reality is used successfully by many industries to make work easier and more efficient. Manufacturing, Engineering & Warehousing, Healthcare, Education, Retail, Gaming, and Marketing are just a few examples where augmented reality is successfully implemented. Even now, Microsoft wins contract to make a modified HoloLens for US Army ( for more than 120 thousand headsets, which could be worth up to almost 22 billion over the next ten years. As mentioned in the article, this will “enable the soldiers to fight, rehearse and train in just one system.” The possibilities with the HoloLens are endless, and now is the perfect time to invest in them!

The HoloLens

The HoloLens is a tool that implements AR. The people wearing the glasses can see their surroundings normally. In addition, holograms, images, and documents also appear in the field of vision, making interaction possible. This can create a new reality that makes it possible to train things that would not have been possible without AR.

Are you interested in learning more about how you could benefit from AR? Get in touch with us!

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