John Wanamaker, the father of advertising once said “50% of marketing works, if only I knew which 50%” and that might have been the case in those times but with the different tools we have nowadays marketers can track almost everything, especially when it comes to online marketing.

One of the best tools out there for marketing tracking is Google Analytics, this is a free Google tool that lets you track almost everything on your website. With this tool, you will know the number of visitors, duration of visits, clicks, how they move around your website, how they got there, and many other things.

With all of this information, you will be able to create the necessary strategies to improve your company’s positioning, and as they say: “if you can’t measure it, you can’t improve it.”

You must know where you are standing to design your digital marketing plan and what exactly you need for it. So, how can analytics help you know this and why is it beneficial for your company?

It helps you understand what kind of first impression you make

Google Analytics lets you see how many people visited your website but finally bounced (left), which means they didn’t find what they were looking for. This tool will show you which pages are experiencing a high bounce rate and which are exceeding expectations.

This allows you to change some elements such as mobile optimization, design, content, and its usefulness to make more conversions and attract more recurring or returning customers.

For example, your content may not be interesting enough and you need to consult online writing guides or an expert to make it perfect, at atds we can help you with that, our marketing team creates the perfect strategies and content for your company’s needs.

Find out where your users come from

Geographical location is really important for doing business and that is exactly part of the information that Google Analytics provides you. Knowing where your users are coming from, helps you create a personalized marketing campaign for that specific location.

Identify your positioning in search engines

You may already know the basics of SEO and how to use keywords to get a better position in search engine rankings and leads.

However, you can always get a higher position: from page two to page one, for example. Use other SEO elements if you have noticed that a certain keyword has generated a lot of traffic to your website try to use it as much as you can to get your page to a high-ranking position.

Use segmentation

Segmenting your market is much easier when you have a powerful ally like GA. By using your Advanced Segments, you can easily learn a lot about your users and determine how and which ones to target properly.

Get more value and personalization for your campaigns by using your traffic data to create specific campaigns for each of your segments.

Learn about keywords

To attract and retain traffic, you need to be visible in Google search engines, and you generally need to rank high to get the attention you want and need. Relevant keywords and search terms that are embedded in your URLs will help you get this attention.

This is where GA comes into play. It can show you which keywords attract the most users. It provides you with a direct breakdown of the queries that lead users to your website and the exact pages. Use specific keywords to get the best results.

Study your competition

GA allows you to get an idea of ​​your competitor’s traffic. You can use this to your advantage, to see and compare how many visitors you are gaining compared to how many visitors you have.

You can then proceed to see what they do differently from you and tailor your site to be more like theirs in terms of useful content, layout, etc.

Know which social media platform works best for you

Google Analytics shows you where your users like to engage more, it tells you from which social media platform your users came into your website. By knowing this you can then focus on those platforms and advertise your products or services, this will help you save all that time and money you spent on other platforms that maybe are not for your business.

With atds it’s easier for you to direct your efforts towards the platforms you need, we help you create the perfect strategy and content for every social media platform.

Establish what to offer next

After seeing all this information in GA and understanding what drives your visitors, you can use that information to offer new and interesting things. Products, services, content – all-new and designed specifically for your users based on the data you have collected.

Try each new element, track what gives you success, and keep focusing on that.

 

Google Analytics is a very useful tool for any company. If you know how to use it correctly, it can give you a lot of useful information on how to improve your website offers and catch up with your competition. This will of course position your brand much higher, of course always keep in mind that marketing content creation and strategies are crucial for this process.

You are ready to use Google Analytics but don’t know where to start or how to improve your marketing? Get in touch with us and let’s start positioning your company!

Responding to spontaneous changes is not always easy. When people had to face the Corona pandemic and the resulting contact restrictions, the demands on modern technology skyrocketed. Companies suddenly had to find ways to hold meetings that were usually held at the company from home, business meetings had to be conducted online and trainings and education could no longer be held on-site due to the large number of participants. Solutions included conferencing tools like Zoom or Teams, e-learning platforms and AR and VR applications.

Augmented reality is already used in many companies for training or education purposes. In the context of AR, reality is combined with virtual reality; an overlay takes place. With the help of AR glasses or the cameras of tablets or smartphones, information such as videos and images with computer-generated additional information can be superimposed into the field of vision and an interaction is possible. For example, cars or airplanes no longer need to be disassembled, as all necessary objects can be superimposed into the field of view. Certain actions can also be performed on the object, since interaction is possible with the objects displayed in the field of view. This offers the advantage that difficult situations can be simulated in the virtual space and thus dangerous situations can be prevented. Errors, such as incorrect operation and resulting accidents or defects can be prevented and the company saves costs and effort. Considerable savings can also be made in training: If machines or devices have to be installed at the customer’s site, the employee in charge no longer has to travel all the way there but can guide him with the help of AR glasses. The operator who must install the machine, for example, sees helpful objects and images in his field of vision. The counterpart sitting in the offering company sees the same field of view and can mark and insert important things.

Another tool that has gained popularity is e-learning platforms. It can be used to exchange data and for testing and training employees. Especially at universities, those platforms are used to provide materials and to conduct tests and exams. Companies can use these platforms to conduct online training, for example, on the topic of IT security. Questions can be answered interactively by employees and the subsequent answers are analyzed and evaluated. In this way, it is possible to monitor and analyze performance. Weak points and possible areas for improvement can be identified.

Last but not least, conferencing tools like Zoom and Teams have become indispensable. Especially for large companies or universities, it was a challenge to provide a tool for several hundred people to communicate with each other via video within a short period of time. In some cases, hurdles in terms of data law have come up, as internal company information could not simply be shared online. Because of that, some companies have developed their own tools, which helps to counteract the problems.

The idea of holding meetings and trainings online that have typically been held face-to-face and travelled extensively for was at first unfamiliar for many companies. Over time, however, it became clear that this could save time as well as money and effort. Rethinking the importance of meetings was encouraged.

The Corona pandemic has acted as a catalyst for digitization in many companies. Opportunities were considered that had never been thought of before. There is a suitable solution for the needs of every company – it just has to be found!

 

Ready to use the latest technologies? Get in touch with us!

Data Science is a discipline that has been around for a long time. Many have heard of the term but find it hard to define, since it combines various fields such as statistics, scientific methods, artificial intelligence and data analysis. The data is first prepared, then cleaned, aggregated and processed. Subsequently, an extended data analysis is performed. The results can then be reviewed and patterns can be identified from which insights can be drawn. Data Science is also closely related to data mining, machine learning and big data.

Data Science is also a branch of engineering and mathematics and is therefore important for TEWS. At TEWS, Data Science is applied to perfect the instruments and their processes.

TEWS instruments can be used to determine the moisture and density content of products in the food/feed, paper, pharmaceutical, chemistry and tobacco industry. The data produced by TEWS instruments must be analyzed and interpreted using statistical methods and can then be displayed graphically.

A single moisture value may not say much at first glance, but it hides a great deal of information: With the help of Data Science, it is possible to make statements about this value and draw conclusions for future action. For example, if a moisture value has changed significantly over the last few months, or if it has fluctuated greatly, it is possible to deduce what problems might exist in the costumer’s production process.

Three steps are essential for Data Science and form the foundation for further action:

  1. Domain Expertise & Business Understanding

First of all, we need to understand the customer’s production process and its challenges. Because often customers approach us with the question of whether we can measure the moisture content or density of their product at a certain production step and in the end it turns out, based on our decades of experience in a wide range of industries, that the measurement at another point makes more sense. So before we can focus on determining how the moisture or density value can be used we have to understand the customer’s process and define the measurement problem, first.

  1. Engineering

During the engineering phase, we focus together with the customer on the correct installation, setup and adjustment of the suitable measuring system. Once the measurement system is calibrated and running properly, it can generate, process and store data.

  1. Data Interpretation

In the third step, the data from the moisture and density measurement instrument is analyzed and interpreted using statistical methods. For example, mean values, noise and fluctuations can be determined. The identification of correlations and trends as well as of recurring patterns are important for drawing further conclusions: How has the moisture value developed over time, , what conclusions can be drawn from this and are there measures that must and can be taken against it?

The domain expertise, i.e., the knowledge that exists about the customer problem, is enhanced with the help of engineering methods. This results in approaches that are then interpreted and evaluated.  TEWS uses data science methods to practice co-improving: TEWS is a solution provider with the goal of finding scientifically sound, precise, reliable and robust solutions to the customer problem.

So Data Science can help us….

  • Understand customer problems
  • Quantify previously qualitative problems
  • Develop appropriate customer-specific solutions
  • Improve customer processes
  • Connect our MW systems

To find our more about data science and how it can used to perfect your processes, please contact Hendrik Richter, TEWS data science expert, hendrik.richter@tewsworks.com

 

Ready to use data science? Get in touch with us!

Why are cloud services important today? Acquiring a cloud for your company will not only allow you to simplify a lot of processes and management but it will also add security to all information and data you are handling.

Nowadays the use of a cloud is almost standard for the business world, and this is because of the many advantages this system can offer, that’s why today it has an important position in the companies especially after the pandemic. Thanks to the applications and services that are available in the cloud, companies have been able to implement remote work systems to adapt to the new normal.

However, to be able to benefit from this data storage system, it’s important to know its relevance and why you should store and protect your data. We will mention here 7 reasons why acquiring a cloud is so important:

 

Usability and accessibility

Storing your files in the cloud is as easy as just dragging the file into the system, a cloud is a very friendly user system that can be accessed from any part of the world with just a few clicks and of course, an internet connection. There is no need for users to have any technical knowledge to know how to use it.

Recover lost data  

There are many reasons why data, information, or files can be lost. Might be because you accidentally delete it, or you changed devices and it got lost in the way, many reasons…

This is why it is suggested that all companies have a backup of all data in case of any emergency. The storage of this data in the cloud is the perfect solution for this, this will let you recover and access the files any time that is needed.

Security

It is always important to have your data secured, even more so if you are handling confidential information. The best thing about using the cloud for this is because you can choose exactly who will have the access to the stored data, sometimes the cloud servers even provide you security copies that are done automatically to guarantee that your files are safe.

Cost-effective

Businesses and organizations can cut operating costs significantly just by the use of cloud storage. When data is stored in the cloud affordability is 100% guaranteed. In addition, users can guarantee additional cost savings given there is no need for an internal power supply or separate resources to store data.

Easy sharing

Data stored in the cloud can be easily and securely shared with customers, colleagues, and partners. In this way, you can simply share access to a specific cloud environment or the entire account with any other user.

Sustainability

Going sustainable is the best trend you can follow now, it will not only add value to your company but you will be also helping the environment, and as we already know paper waste contributes to creating a carbon footprint. How to avoid this? By getting a cloud, you will be cutting down on paper waste and physical products and hardware since everything can be stored in the digital cloud.

Digital transformation 

We won’t ever be tired of repeating that digital transformation is the way to go now for businesses! And the pandemic has probably already shown you how necessary this is, this will add even more value to your company in the highly competitive business market. And what does digital transformation mean? Changing most (if not all) of your traditional media into the usage of digital platforms, here is where the cloud comes to play, this will help runs everything digital more smoothly.

 

At atds, we are specialists in cloud services in addition to all those other services and tools that allow you to optimize your company’s communication and increase productivity. If you are located in Europe and wondering about the data protection law, no need to worry at all, we will guide you with all the necessary information regarding DVSGO and data throughput.

 

Ready to digitally grow and take the leap to the cloud? Get in touch with us!

Seeing the apartment with completely new furnishing without having actually bought and assembled the furniture? Chasing monsters in mobile phone games? This is all now possible thanks to AR, which is not just about fun and games. These gimmicks for the private sector are already a widespread standard for companies. This trend, which is becoming more and more popular, is called augmented reality.

With the help of AR, it is possible to see the real environment right before your own eyes – but there’s a digital augmentation overlaid on it. Depending on the program, interaction with the digital elements is possible. And you can easily connect with someone who is sitting on the other side of the world. Simply start a virtual video conference e.g. via MS Teams. What you usually see on your monitor is now displayed as a hologram in your field of view. The integrated headphones and microphone allow you to communicate as if you are sitting in front of your computer. One big advantage is that whoever wears the glasses has both hands free to handle things or work on a machine.

Please have a look at a very short introductory video for a first impression:

This allows e.g. to do maintenance or commission instruments without being at the customer site.

The responsible expert can be located in Germany communicating with a customer’s technician in the US. They can, for example, use smart lenses to display exactly what they need to adjust on the device directly in their field of vision.

Augmented reality is already being used successfully in many different industries to make work easier and more efficient. Manufacturing, Engineering & Warehousing, Healthcare, Education, Retail, Gaming and Marketing are just a few examples where augmented reality is being successfully implemented. Even now Microsoft wins contract to make modified HoloLens for U.S. Army (cnbc.com), for more than 120 thousand headsets, which could be worth up to almost 22 billion over the next 10 years. As mentioned in the article this will “enable the soldiers to fight, rehearse and train in just one system”. The possibilities with the HoloLens are endless and now is the perfect time to invest in them!

The HoloLens is a tool that implements AR. The people wearing the glasses can see their surroundings normally. However, holograms, images, and documents can be displayed in the field of vision, making interaction possible. This can create a new reality that makes it possible to train things that would not have been possible without AR.

Are you interested in knowing how you could benefit from AR? Get in touch with us!

In the various briefs of industry 4.0, everyone agrees, data is at the very core of the industry 4.0 revolution. A strong IT system, robust and efficient networks and clouds are also mandatory, let’s not forget Augmented or Virtual Reality, IoT, remote steering, machine learning, artificial intelligence, big data analysis, 3D printings, robots, smart sensors… and you have it all! 

High technology is key, and it all starts with the reliability of data collection.
High tech being the key to open the door to industry 4.0 is not new and usually highly considered by companies when it comes to transforming into going digital.

However, we were wrong before, this doesn’t mean having it all, now the question is what are we missing? What usually companies tend to forget, is something even more important than technology: Humanity.

Human is at the heart of industry 4.0
Human it’s the pilot of the connected factory
Human is driving digital transformation

In Industry 4.0, collaborative intelligence is the main factor for a successful transformation. That means full and active involvement of all human resources in the revolution and not a shift dictated by the decision-makers.

All different human resources have value to bring for a perfect transformation: R&D and Operations, Information Systems, HR managers, Finance, Marketing, operators. All of these teams should be involved in design thinking workshops. Who knows better how to train people than HR? Who knows better how to drive systems than operators? Who knows better costs than purchasing? Who knows better trends than marketing? It is about teamwork, involve everyone, then everyone will be driven and onboard, and the business will run smoothly.

This is the best way to bring value and meaning into industry 4.0.

One final important question every business owner should ask themselves: Do we have the right people on our side to transform our business?

Trusting your internal teams is indeed very important to succeed into industry 4.0, and having reliable industrial partners is the success accelerator alongside with Co-improving, the basic idea of Co-Improving is very simple: Trust. To get better together and help your clients achieve their business goals faster, trust is mandatory, since you will need to exchange knowledge and sometimes even confidential information.

Developing simple work processes and smart solutions in partnership with your clients. To achieve this goal you need to bundle your clients’ experiences together with yours. If well-founded knowledge, practical experience, and strong resources come together, better solutions will be the result.

It is, therefore, crucial to be surrounded by partners you can trust, partners who have a great experience with a wide spectrum of industries, and a wide spectrum of ideas.

The best thing? With (at)d.s you will get a partner that has these qualities altogether, not only we can advise on improvement levers, but we also can supply you with the tools to do so start the transformation. What are you waiting? Get in touch with us!

Almost a year ago, most of us were put in lockdown and never knew how life could change. But now, we started seeing the light at the end of the tunnel, even knowing that life wouldn’t get back to the way we were used to. Many businesses failed due to the lack of adaptability or just by sticking to the old playing rules of sales and marketing, but now everything is changing when it comes to business.

Who said that change was for the worse? It isn’t when you consider the unprecedented, we’re living on. Social media, online stores and even ways to communicate are even more important than ever before, so here we will show you how to grow your sales with key strategies to succeed in the new normality.

Sales depend heavily on how you market and communicate with consumers and here are some tips to drive sales while focusing on what’s important, your brand.

Back to the drawing board.

It all begins on the drawing board. Strategy is key to any business as it gives you actions to follow which will get you in the right direction. With a global pandemic at our hands, it’s important to know how your current products are fulfilling customer needs at the present time. You can start with some simple questions such as:

  • What need do my products address?
  • What are my competitors doing?
  • What are my brand values?
  • Who is my buyer persona?
  • What problems can my buyer persona have at the time of acquiring our products?
  • Which of my products could be prioritized?

This is not a hard and prolonged process; It starts by questioning yourself what you are offering to the current market and what should you focus your efforts on.

Go digital.

With a big number of people simply staying home, there’s only so much you can do when you have a physical business and being able to engage with your clients it’s a key factor for success in your sales strategy. Being able to put your products out there, with new types of services such as delivery or even just by engaging more with your audience makes all the extensive work made in your communications translate onto your sales.

Some good ideas to start your online presence can be:

  • Create your social media strategy.
  • Create a website in which you offer the products.
  • Broaden your distribution options if you depend on a physical store.

As we mentioned, going digital not only means having an online store but making space for yourself among different brands online to show your values ​​and solutions.

Think like a trendsetter.

Most of the time pushing on the sales of your brand can hurt the business rather than increase it. Especially when there’s little demand to be found in such uncertain times. Therefore, being unique is sometimes even better than following the crowd.

For this, it’s crucial to go back to the first step. When you know yourself and your products, you can become an advisor rather than a seller, shifting your customers into loyal brand ambassadors.

A good example of this can be how many people decided to start with businesses through Instagram or Facebook, teaching people about cooking, fitness, or investing. When you become the reference for how people look for information on a certain industry or products, you run with the benefits of engaging with a dedicated audience.

Being found.

This one is pretty straightforward. If your customers can’t find you, they’ll forget you. If you already had a digital presence before the pandemic, then you already know how much SEO can play a factor in your sales and during a pandemic it had to shift aligning with your company.

Knowing that when your brand or products of your brand can be easily found with a Google search can boost your online sales significantly so the best actions you can take are:

  • Have an updated Google My Business account.
  • Create as much valuable and keyword rich content through your online platforms.
  • Analyze how people are currently finding you and optimize the channels which are more appropriate for you.

Now, this SEO work is crucial and it’s also dense when it comes to being as effective as possible. So the more you can target the customers of your niche, the better and easier the flow will get.

Data, data, data …

Data has always been a key when it comes to decision making and now is the time to start taking a reflective approach to your business. With life changing daily, it’s more important than ever to analyze all the data you have and adapt your business to the channels and type of content that people are driven to the most.

This can only be done with constant A / B testing to your campaigns and knowing when to double down on certain communications. This can be tracked with your inside sales, paid traffic and organic traffic analytics.

This all means that once you have some accurate data you should take time to reflect on what are the biggest challenges to reach your audience and what they focus on at the present time.

Now, we’re not saying that these key points will last forever, but for the time being, focused on taking the time to reflect on each decision and strategy should be the main goal of your business.

Now you want to make these changes, but you don’t know where to start? We have the perfect solutions for you at atds, we will help you with a marketing strategy that best suits your business, not only this but also we will support you on the content creation for the different platforms where your communication is published.

 

Contact us and go digital!

Technology is causing a real revolution in the marketing world and now is the time to take advantage of it. Digitization is getting higher and higher and every business should get ahead of it and know the new trends of technology in marketing and how can both be related to having a strong relationship.

It is known that today’s company executives face the tough challenge of connecting with the best marketing actions their firms need to promote products and services and, above all, reach their natural audience. And it is a technological challenge because many of these executives are not digital natives, do not have digital knowledge, and are unaware of much of the potential that online marketing puts at their service, so much so that they find themselves lost on what to do and how to even begin.
According to BCG, only 3% of marketers create everything on their own, with no use of external sources, the reason for this might be because having partners improves ROI. They found that 80% of companies reported increased ROI over the past three years, specifically from improvement in technology, targeting and segmentation, and measurement capabilities. But 95% still feel pressure to improve further.

Faced with these overwhelming data, companies are forced to reform their business model and digitize their marketing to change their usual methods and adapt to new consumer behaviors. For this, technology and marketing come together through the development and use of a multitude of tools (CRM, mobile applications, …) to obtain relevant information that provides the marketing department with a large amount of data for its exploitation.

So, which are the top 7 advantages that will make the best out of a marketing and technology relationship?

    1. Improve communication and get to know your customers better.

      Brands must establish communication channels with their current users and work to promote identities and values ​​to generate attraction. Everything to create a community around the brand that works as a two-way communication link. A clear example of this new perspective on the brand-customer relationship is the work of community managers who create a brand voice with authority in social networks, an authority that is always willing to join the interaction by establishing dialogue bridges. You can invite loyal customers to provide feedback and even new ideas for your product, this is the best way for businesses to understand what customers are looking for and it will also improve the user’s experience.

    2. Prosumers and smart consumers.

      The importance of the Internet in deciding on products and services can be seen in the role of new types of consumers. The prosumer generates and consumes content and is a good ally to spread the information that brands want to advertise. Smart consumers only buy after evaluating the opinions (feedback) of third parties about what they want to buy or after analyzing each of the characteristics and alternatives of what they are studying to buy. For brands, knowing what they think, how they decide what to buy and when to buy these new consumers are vital. Brands must listen to what their potential customers are saying and do everything they can to bring positive communications to them. Having this feedback can serve as a base for future business ideas.

    3. Personalize the offer, advertising, and commercial promotions.

      With the contribution of new technological data, segmentation can be carried out by behavior and not by the user’s profile, this will lead you to have promotions that are no longer the same for everyone but that they adapt to the type of customers, and advertising and the offer are adapted based on segmentation by behavior.

    4. Measuring the direct result has never been so easy.

      Most users who operate as smart consumers use search engines like Google to locate what they want. Appearing as the main result or first response to this information and content searches is one of the basic goals of the actions that SEO strategies seek.
      SEO is one of the most economical digital marketing actions in relation to the benefits it generates in favor of the online visibility of brands, products, services, and corporate identities.

    5. Real-time communication.

      The new digital marketing provides fast, direct interactions and feedback with the public in real-time that has an inestimable value to improve the reach of the campaigns but that, at the same time, supposes a great responsibility precisely with that connected user who observes and judges all brand interactions. This real-time communication can lead to personalized marketing and immediate response to resolve potential issues before negative feedback reaches the general public.

    6. Cost efficiency.

      One of the main goals of technology includes making things cheaper and more affordable for people. Therefore, people see cost efficiency these days due to technology. There are many digital tools out there that will make you produce fewer costs on marketing since you won’t have the need to reach external sources. Now, the way to make your consumers see cost efficiency in your products is by having innovative technology that would be beneficial for them.

    7.  Increase sales by innovating with technology.

      Technology has truly resulted in digitization and modernization in many fields. Either it is the field of medicine or farming or electronics, technology has resulted in a global revolution. There are so many fields that cannot survive without the backbone of technology. It has increased the efficiency of production processes and the quality of products in almost every industry out there. Adding technology to your products will not only make your business increase sales but most probably also increase sales of your consumers, this is how we can talk about a win-win situation.

In conclusion, technology changes marketing and provides new consumer data to be used in much more personalized, direct, and effective actions and strategies, challenging its use to establish new ways of communicating with the customer and opportunities that were not possible until now.