Digital advertising is a marketing strategy through digital channels such as websites, social media, and streaming platforms. This strategy allows us to engage new consumers, increase brand awareness, and several different marketing goals.

It offers numerous advantages over traditional forms of advertising. Let’s look at some of the key benefits!

In the business and marketing world, there are different terminologies used and associated with Branding. To get deeper on this topic, we would like to present to you, from A to Z, a few of these terms that you will find beneficial to your business and your strategy.

Responding to spontaneous changes is not always easy. When people had to face the Corona pandemic and the resulting contact restrictions, the demands on modern technology skyrocketed. Companies suddenly had to find ways to hold meetings that were usually held at the company from home, business meetings had to be conducted online and trainings and education could no longer be held on-site due to the large number of participants. Solutions included conferencing tools like Zoom or Teams, e-learning platforms and AR and VR applications.

Augmented reality is already used in many companies for training or education purposes. In the context of AR, reality is combined with virtual reality; an overlay takes place. With the help of AR glasses or the cameras of tablets or smartphones, information such as videos and images with computer-generated additional information can be superimposed into the field of vision and an interaction is possible. For example, cars or airplanes no longer need to be disassembled, as all necessary objects can be superimposed into the field of view. Certain actions can also be performed on the object, since interaction is possible with the objects displayed in the field of view. This offers the advantage that difficult situations can be simulated in the virtual space and thus dangerous situations can be prevented. Errors, such as incorrect operation and resulting accidents or defects can be prevented and the company saves costs and effort. Considerable savings can also be made in training: If machines or devices have to be installed at the customer’s site, the employee in charge no longer has to travel all the way there but can guide him with the help of AR glasses. The operator who must install the machine, for example, sees helpful objects and images in his field of vision. The counterpart sitting in the offering company sees the same field of view and can mark and insert important things.

Another tool that has gained popularity is e-learning platforms. It can be used to exchange data and for testing and training employees. Especially at universities, those platforms are used to provide materials and to conduct tests and exams. Companies can use these platforms to conduct online training, for example, on the topic of IT security. Questions can be answered interactively by employees and the subsequent answers are analyzed and evaluated. In this way, it is possible to monitor and analyze performance. Weak points and possible areas for improvement can be identified.

Last but not least, conferencing tools like Zoom and Teams have become indispensable. Especially for large companies or universities, it was a challenge to provide a tool for several hundred people to communicate with each other via video within a short period of time. In some cases, hurdles in terms of data law have come up, as internal company information could not simply be shared online. Because of that, some companies have developed their own tools, which helps to counteract the problems.

The idea of holding meetings and trainings online that have typically been held face-to-face and travelled extensively for was at first unfamiliar for many companies. Over time, however, it became clear that this could save time as well as money and effort. Rethinking the importance of meetings was encouraged.

The Corona pandemic has acted as a catalyst for digitization in many companies. Opportunities were considered that had never been thought of before. There is a suitable solution for the needs of every company – it just has to be found!


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While marketing and branding are closely related, they serve different purposes and require different strategies to achieve their goals. Understanding these concepts’ differences is essential for businesses looking to create a strong brand identity and successful marketing campaigns.

Creating a successful webpage is the first official step of any online presence. Whether you’re designing a website for a business, an e-commerce store, a blog, or just a simple landing page, there are key elements you need to consider. If you’re ready, let’s take a look at them!

When defining the design of your webpage, it is important to know what is relevant nowadays to create an attractive but more important user-friendly and navigable website.
Here are some do’s and don’ts to take into consideration at the moment to design your webpage.

With the non-stop changes on the internet and all the content created for social media today, building a good digital community is not a thing you make overnight. 

You need to consider different context elements and daily activities in the digital world. For this reason, based on our experience and some research, we came up with this post: We bring you the most relevant elements to consider when building a solid community in your social media channels. 

We know how vital Marketing is nowadays: You always continue improving your strategy to get new prospects to your company. 2023 is a year to go beyond the limits to keep growing.

For this reason, we want to share five recommendations of free apps which can improve your Marketing this year:

Get ready, marketers, because the marketing world is about to get exciting in 2023!

To help you get a good start, here are the top 7 predicted marketing trends to watch out for this year.

More and more people join the working from home community, now even most of us. Regardless of whether working from home or online, trainings has always been a common practice in companies, new working models had to be integrated everywhere since the corona crisis to switch different ways of working to be online/remote, in this case we are talking about remote trainings.

But what have we all learned from this? Working from home saves time and resources, offers more flexibility in the working world, and even protects the climate! This also applies to training courses.

Nowadays almost all companies have the technical requirements to train their employees online. Of course, you need to ensure that business continues as usual even when your staff works remotely, but how can you guarantee them an effective learning environment? How do you run your weekly or monthly training programs with the same impact they had on the business? How do you interact with your customers online and charge them for product training without visiting their office?

To successfully meet all of the above training requirements, we have gathered some useful tips to show how you can have online trainings that will help you deliver impactful learning experiences, from anywhere.

Technical challenges

There can be technical problems in the middle of the online training, meaning this training will be interrupted, it can happen from an unstable internet and VPN connection to software and platform issues to training environment access. Unfortunately, there are no guarantees that tell you, you won’t experience technical problems, but of course, you can prevent them or minimize them. How can you do this? By preparing all material and a checklist before the training and supplying your users with extra documents where they can follow up the training, such as PDFs, video links, presentations, etc…

Organizing a virtual classroom session

We understand that the biggest concern for any employer when adopting an online training method is the lack of personal interaction. This extends to the belief that a virtual interaction may not produce the desired learning outcome. With learning or seminar, online platforms with learner-centric engagement features such as co-trainer, whiteboard, chat, Q&A and polls, your remote participants will get as rich a learning experience as they would in person.

Deliver a self-paced course

When it comes to training employees in different time zones or interacting with potential customers without an office visit, you can upload course videos for your learners to watch at their own pace. You can even assess their learning through automated quizzes and tests. For your prospects and partners, you can upload product demos that they can watch at any time. Some of these platforms even keep you up to date with audience data in the form of intuitive graphs and charts.

Want to take your training sessions even further?

Let your attendees join your online training session on their mobile device’s applications, there are software out there that even have these features, and we can help you find the perfect ones that are suitable for your business! You can also organize paid training courses and charge your customers with integrated payment configurations, and even grant digital certificates to everyone that attends your trainings.

We hope this guide will be useful to all of you who are looking to provide a seamless learning experience to your staff, partners, and customers in this challenging time.

At ATDS we will help you set up and find the perfect solutions for your training sessions, just contact us to know more!