John Wanamaker, the father of advertising once said “50% of marketing works, if only I knew which 50%” and that might have been the case in those times but with the different tools we have nowadays marketers can track almost everything, especially when it comes to online marketing.
One of the best tools out there for marketing tracking is Google Analytics, this is a free Google tool that lets you track almost everything on your website. With this tool, you will know the number of visitors, duration of visits, clicks, how they move around your website, how they got there, and many other things.
With all of this information, you will be able to create the necessary strategies to improve your company’s positioning, and as they say: “if you can’t measure it, you can’t improve it.”
You must know where you are standing to design your digital marketing plan and what exactly you need for it. So, how can analytics help you know this and why is it beneficial for your company?
It helps you understand what kind of first impression you make
Google Analytics lets you see how many people visited your website but finally bounced (left), which means they didn’t find what they were looking for. This tool will show you which pages are experiencing a high bounce rate and which are exceeding expectations.
This allows you to change some elements such as mobile optimization, design, content, and its usefulness to make more conversions and attract more recurring or returning customers.
For example, your content may not be interesting enough and you need to consult online writing guides or an expert to make it perfect, at atds we can help you with that, our marketing team creates the perfect strategies and content for your company’s needs.
Find out where your users come from
Geographical location is really important for doing business and that is exactly part of the information that Google Analytics provides you. Knowing where your users are coming from, helps you create a personalized marketing campaign for that specific location.
Identify your positioning in search engines
You may already know the basics of SEO and how to use keywords to get a better position in search engine rankings and leads.
However, you can always get a higher position: from page two to page one, for example. Use other SEO elements if you have noticed that a certain keyword has generated a lot of traffic to your website try to use it as much as you can to get your page to a high-ranking position.
Segmenting your market is much easier when you have a powerful ally like GA. By using your Advanced Segments, you can easily learn a lot about your users and determine how and which ones to target properly.
Get more value and personalization for your campaigns by using your traffic data to create specific campaigns for each of your segments.
Learn about keywords
To attract and retain traffic, you need to be visible in Google search engines, and you generally need to rank high to get the attention you want and need. Relevant keywords and search terms that are embedded in your URLs will help you get this attention.
This is where GA comes into play. It can show you which keywords attract the most users. It provides you with a direct breakdown of the queries that lead users to your website and the exact pages. Use specific keywords to get the best results.
Study your competition
GA allows you to get an idea of your competitor’s traffic. You can use this to your advantage, to see and compare how many visitors you are gaining compared to how many visitors you have.
Know which social media platform works best for you
Google Analytics shows you where your users like to engage more, it tells you from which social media platform your users came into your website. By knowing this you can then focus on those platforms and advertise your products or services, this will help you save all that time and money you spent on other platforms that maybe are not for your business.
With atds it’s easier for you to direct your efforts towards the platforms you need, we help you create the perfect strategy and content for every social media platform.
Establish what to offer next
After seeing all this information in GA and understanding what drives your visitors, you can use that information to offer new and interesting things. Products, services, content – all-new and designed specifically for your users based on the data you have collected.
Try each new element, track what gives you success, and keep focusing on that.
Google Analytics is a very useful tool for any company. If you know how to use it correctly, it can give you a lot of useful information on how to improve your website offers and catch up with your competition. This will of course position your brand much higher, of course always keep in mind that marketing content creation and strategies are crucial for this process.
You are ready to use Google Analytics but don’t know where to start or how to improve your marketing? Get in touch with us and let’s start positioning your company!